Since yesterday this problem kept coming to my mind and therefore I had to write about it. Being a QA person, I tend to face strange behavior in applications which sometimes does not have any explanations. Here is the story regarding one such strange behavior of a car being allergic to a particular flavor of ice cream
A complaint was received by the Pontiac Division of General Motors:
This is the second time I have written you, and I don’t blame you
for not answering me, because I kind of sounded crazy, but it is a
fact that we have a tradition in our family of ice cream for dessert
after dinner each night. But the kind of ice cream varies so, every
night, after we’ve eaten, the whole family votes on which kind of ice
cream we should have and I drive down to the store to get it. It’s
also a fact that I recently purchased a new Pontiac and since then my
trips to the store have created a problem. You see, every time I buy
vanilla ice cream, when I start back from the store my car won’t
start. If I get any other kind of ice cream, the car starts just
fine. I want you to know I’m serious about this question, no matter
how silly it sounds: ‘What is there about a Pontiac that makes it not
start when I get vanilla ice cream, and easy to start whenever I get
any other kind?’”
The Pontiac President was understandably skeptical about the letter,
but sent an engineer to check it out anyway. The latter was surprised
to be greeted by a successful, obviously well-educated man in a fine
neighborhood. He had arranged to meet the man just after dinner time,
so the two hopped into the car and drove to the ice cream store. It
was vanilla ice cream that night and, sure enough, after they came
back to the car, it wouldn’t start.
The engineer returned for three more nights. The first night, the
man got chocolate. The car started. The second night, he got
strawberry. The car started. The third night he ordered vanilla.
The car failed to start.
Now the engineer, being a logical man, refused to believe that this
man’s car was allergic to vanilla ice cream. He arranged, therefore,
to continue his visits for as long as it took to solve the
problem. And toward this end he began to take notes: he jotted down
all sorts of data, time of day, type of gas used, time to drive back
and forth, etc.
In a short time, he had a clue: the man took less time to buy
vanilla than any other flavor. Why? The answer was in the layout of
the store.
Vanilla, being the most popular flavor, was in a separate case at
the front of the store for quick pickup. All the other flavors were
kept in the back of the store at a different counter where it took
considerably longer to find the flavor and get checked out.
Now the question for the engineer was why the car wouldn’t start
when it took less time. Once time became the problem — not the
vanilla ice cream — the engineer quickly came up with the answer:
vapor lock. It was happening every night, but the extra time taken to
get the other flavors allowed the engine to cool down sufficiently to
start. When the man got vanilla, the engine was still too hot for the
vapor lock to dissipate.
What this situation clearly shows is that facts are always important and even insane looking problems are real problems and things are not necessarily behaving in the same manner as they seem to.
A complaint was received by the Pontiac Division of General Motors: "This is the second time I have written you, and I don't blame you for not answering me, because I kind of sounded crazy, but it is a fact that we have a tradition in our family of ice cream for dessert after dinner each night. But the kind of ice cream varies so, every night, after we've eaten, the whole family votes on which kind of ice cream we should have and I drive down to the store to get it. It's also a fact that I recently purchased a new Pontiac and since then my trips to the store have created a problem. You see, every time I buy vanilla ice cream, when I start back from the store my car won't start. If I get any other kind of ice cream, the car starts just fine. I want you to know I'm serious about this question, no matter how silly it sounds: 'What is there about a Pontiac that makes it not start when I get vanilla ice cream, and easy to start whenever I get any other kind?'" The Pontiac President was understandably skeptical about the letter, but sent an engineer to check it out anyway. The latter was surprised to be greeted by a successful, obviously well-educated man in a fine neighborhood. He had arranged to meet the man just after dinner time, so the two hopped into the car and drove to the ice cream store. It was vanilla ice cream that night and, sure enough, after they came back to the car, it wouldn't start. The engineer returned for three more nights. The first night, the man got chocolate. The car started. The second night, he got strawberry. The car started. The third night he ordered vanilla. The car failed to start. Now the engineer, being a logical man, refused to believe that this man's car was allergic to vanilla ice cream. He arranged, therefore, to continue his visits for as long as it took to solve the problem. And toward this end he began to take notes: he jotted down all sorts of data, time of day, type of gas used, time to drive back and forth, etc. In a short time, he had a clue: the man took less time to buy vanilla than any other flavor. Why? The answer was in the layout of the store. Vanilla, being the most popular flavor, was in a separate case at the front of the store for quick pickup. All the other flavors were kept in the back of the store at a different counter where it took considerably longer to find the flavor and get checked out. Now the question for the engineer was why the car wouldn't start when it took less time. Once time became the problem -- not the vanilla ice cream -- the engineer quickly came up with the answer: vapor lock. It was happening every night, but the extra time taken to get the other flavors allowed the engine to cool down sufficiently to start. When the man got vanilla, the engine was still too hot for the vapor lock to dissipate. Moral of the story: even insane-looking problems are sometimes real.
Meaningful story, showing the real value of customers complaints
“facts are always important and even insane looking problems are real problems and things are not necessarily behaving in the same manner as they seem to.” Couldn’t agree more.
To add to this, I would say that correct interpretation of a problem is also very important. And here perception comes into view. The pontiac owner had a different perception which was seemingly correct but not had a right orientation.
I say this to highlight the moral that we should also welcome other’s perspective and should be open to new ideas. Also the orientation matters a lot.
Nice article. Learned a lot.
thx.. yes, thinking out of the box and being unbaised in your thoughts helps. Anybody could have dismissed the problem outright or they could have not tried to reproduce it by accompanying the owner to ice cream shop. Its small things that can change things drastically.
Its a case study which is taught in B Schools! It mainly emphasizes on customer feedback analysis and respecting all kinds of feedback as customer will communicate in his language.
Companies which didn’t hear these signals/feedback about there product quality / new requirements / latent needs ultimately perishes ..
Its definitely worth a case study…. there are many more like this…